Jan 21, 2019
Hi all!
Among our plans for February, we have a special collaboration with the Atlanta Military Figure Society. We have prepared a special commemorative Fahrenheit Miniature Project figure for the occasion!
Fahrenheit Miniature Project
FAH00025 – Sergeant, 5th Georgia “Clinch Rifles”, 1861
Sculpture: Eduard Pérez
Painting: Fernando Ruiz
Material: Resin
Number of parts of the kit: 8
Scale: 75 mm
The kit will be pre-released in exclusive for the 2019 AMFS show that will be hosted on February 15th to 17th at the Hilton Atlanta/Marietta Conference Center. The kit will include two choices of hat, a regular forage cap and a tall kepi. The second hat will be exclusive for the show version. The club is opening a reservation of the figure kit, to be picked up at the show, just in case you don’t want to miss your copy. The special price for the show is 45$ and you can contact them here to reserve it or ask for further information. We will be releasing it on a future date but without the optional exclusive headgear.
Fernando is starting now with the boxart version of the figure. His painted example will be donated for the silent auction hosted every year during the show and will post a SBS of it in our social media and online along this week, since online sites are really popular now a days, you can find useful information or even online games like slot online indonesia which is a great option for this.
We will be present at the show in collaboration with our exclusive American distributor, Scale 75 USA, so expect to be able to buy all our range of miniatures from his table. Also, Fernando has a seminar some days before the show:
See you all there!
FeR Miniatures
Nov 13, 2018
In recent years, augmented reality (AR) has transformed from a novel technology into a powerful marketing tool that enhances customer experiences and engages audiences in innovative ways. By blending the digital and physical worlds, AR creates immersive experiences that can elevate brand interaction, product promotion, and customer loyalty. This article explores the role of augmented reality in marketing, its applications, benefits, and future potential.
What is Augmented Reality?
Augmented reality is a technology that overlays digital information—such as images, sounds, or text—onto the real world through devices like smartphones, tablets, or AR glasses. Unlike virtual reality (VR), which creates a completely immersive environment, AR enhances the existing environment, allowing users to interact with both digital and physical elements simultaneously.
Applications of Augmented Reality in Marketing
Enhanced Product Visualization
One of the most prominent applications of AR in marketing is its ability to help customers visualize products in their own environment before making a purchase. For example, furniture retailers like IKEA have developed apps that allow users to place 3D models of furniture in their homes, helping them see how a sofa or table fits with their existing decor. This not only aids in the decision-making process but also reduces the likelihood of returns.
Interactive Advertising
AR can turn traditional advertising into interactive experiences. Brands can create print ads or billboards that, when viewed through an AR app, animate or provide additional information. For instance, a magazine ad for a car might allow readers to see a 360-degree view of the vehicle, learn about its features, or even take a virtual test drive.
Gamification and Brand Engagement
Integrating AR into marketing campaigns can enhance brand engagement through gamification. Brands like Pokémon GO have demonstrated the potential of AR by encouraging users to explore their surroundings while interacting with digital elements. Companies can develop similar experiences that reward customers for engaging with their brand, fostering loyalty and increasing customer retention.
Try Before You Buy
Retailers are using AR to offer virtual try-ons, allowing customers to see how clothing, accessories, or makeup products look on them before making a purchase. Brands like Sephora and Warby Parker have successfully implemented AR features that let users “try on” products virtually, increasing confidence in their purchasing decisions.
Event and Experience Marketing
AR can enhance live events and brand activations by providing interactive experiences that engage attendees. For instance, brands can create AR scavenger hunts, interactive exhibits, or immersive storytelling experiences that captivate audiences and encourage social sharing. This not only makes the event memorable but also amplifies brand visibility through user-generated content.
Benefits of Using Augmented Reality in Marketing
Increased Customer Engagement
AR captivates users and encourages them to interact with the brand. By providing engaging and memorable experiences, brands can foster deeper connections with their audience and enhance customer loyalty.
Improved Decision-Making
AR helps customers visualize products in real-time, which can lead to more informed purchasing decisions. This reduces uncertainty and enhances customer satisfaction, ultimately resulting in higher conversion rates.
Differentiation from Competitors
In a crowded marketplace, leveraging AR can set a brand apart from competitors. Offering unique, interactive experiences can attract customers and create a buzz around the brand, positioning it as an innovator in its industry.
Enhanced Storytelling
AR allows brands to tell compelling stories in immersive ways. By integrating AR into marketing strategies, brands can create narratives that resonate with customers, making their messages more impactful and memorable.
Collecting Valuable Data
AR experiences can provide brands with valuable data about customer interactions and preferences. By analyzing user behavior within AR environments, marketers can gain insights that inform future strategies and improve targeting.
Challenges and Considerations
While the potential of augmented reality in marketing is vast, brands must also navigate certain challenges:
Technical Limitations
Not all consumers have access to the latest AR technology or high-end devices. Brands should consider the accessibility of their AR experiences and ensure they are compatible with a range of devices.
User Experience
Creating seamless and enjoyable AR experiences is crucial. Poorly designed AR applications can frustrate users and detract from the brand experience, so brands must prioritize usability in their AR initiatives.
Cost of Implementation
Developing AR experiences can be resource-intensive, requiring significant investment in technology and content creation. Brands must weigh the potential benefits against the costs and determine whether AR aligns with their marketing goals.
The Future of Augmented Reality in Marketing
As technology continues to advance, the role of augmented reality in marketing is expected to grow. With the increasing integration of AR into mobile devices and the rise of the metaverse, brands have more opportunities to create immersive and engaging experiences.
Moreover, as consumer expectations evolve, brands that leverage AR effectively will likely stay ahead of the curve. Innovations in AI and machine learning will further enhance AR experiences, allowing for greater personalization and interactivity.
Conclusion
Augmented reality is reshaping the marketing landscape by offering brands innovative ways to engage with customers and enhance their shopping experiences. By blending the digital and physical worlds, AR creates immersive opportunities that not only attract attention but also foster deeper connections with consumers.
As the technology matures and becomes more accessible, the potential for AR in marketing from Marketing Heaven will continue to expand. Brands that embrace this technology now can position themselves as leaders in their industry, creating memorable experiences that resonate with their audience and drive business success.
Feb 23, 2018
Hi all!
As we were saying last week, we have moved to a new format in what it comes to new releases. Due to the increasing number of miniatures we have planned to add to our catalogue, from now onward we are releasing them in a weekly basis instead of monthly. So, as promised, here is another release…
This time, we have another classic miniature from the legendary Elite Miniaturas and it seems we are starting re-releasing the long unavailable Franco-Prussian War collection!
Elite Classics
ELI00006 – Lieutenant, 1st Zouave Regt
Sculpture: Stefano Cannone
Painting: Fernando Ruiz
Material: Resin
Number of parts of the kit: 8
Scale: 75 mm
There will be another release next week, so stay tuned!
Besides this, I would like to send a reminder about my upcoming seminars in Atlanta. Seats are beginning to run low on both! Let’s remind the details:
So if you are thinking on joining but you are still unsure, send an email to fer2018paint@gmail.com and you’ll get all details.
Talk soon!
FeR
Feb 9, 2016
Hi all!
While we wait for the new releases, that are likely to be out soon, we wanted to update the information on the two seminars that currently we have on the reservation stage.
The first one is the one that Fernando will host on Toronto during the March 12th-13th weekend:
There’s only one spot left for that seminar, so you better hurry and contact the guys at The Bent Bristle if you are interested!
The seminar will be centred on painting busts and we will use a couple of minibusts, from a new Portraits line that will be released in March.This is a really good opportunity for you to learn more about everything that involve painting bust, the right colors and the right techniques to use on them. We really think you’ll enjoy them.
About the second seminar, it will happen 2 weeks later in Barcelona and it is the one we are hosting in collaboration with our friends from Nuts Planet and Life Miniatures:
There are still a few spots available for this amazingly unique opportunity to have a go at the “Korean style” of painting.
I will refresh some details of it:
Barcelona Painting Seminar: The Koreans Strike Back
Instructors: Sang-Eon-Lee and Myeong Ha Hwang
Assistant Instructors: Dani Serrano, Marc Masclans, Jaume Ortiz and Fernando Ruiz
When: March 26th-27th, 2016 (Saturday and Sunday)
Where: Kaburi Rol & Games. Passeig de Sant Joan 11. Barcelona, Spain
Duration: 16 hours
Schedule: From 9:30 to 13:30 and from 14:00 to 18:00, with 30 minutes for lunch in the middle. We end up at 18:00 in order to make easier for some of the pupils returning home a bit earlier on Sunday, and having a bit more time to relax on Saturday.
Work Piece: a future bust release from Life Miniatures yet to be announced, and the new Major of British Cavalry in WW1 from Nuts Planet, both in 1/10 scale.
Inscription fee: 250€
Class size: 40 people
For more information on the Barcelona class, send an e-mail to: chendalerenda@gmail.com
Looking forward to see you in one or the other 😀
FeR
Jan 22, 2016
Hi all!
Maybe you have heard about the painting seminar that Nut’s Planet, Life Miniatures and FeR Miniatures organized on last November at Seoul, Korea. It was such an awesome experience that we have decided to do it again but, this time in Europe and bringing our Korean partners as teachers!
We are hosting a figure painting class in Barcelona, with Sang-Eon-Lee and Myeong Ha Hwang. As you know, among other impressive achievements, they are the box-art painters of the amazing products by Life Miniatures and Nuts Planet respectively. Besides that, they work professionally for collectors, have painted for several other miniatures companies and have won numerous awards on international competitions.
This course is intended to demonstrate an incredibly cool and particular way of painting, which is starting to be known as the “Korean School”, through the best possible teachers brought straight away for that purpose from Asia. We are offering the possibility of participating in what could be a unique experience for the European figure painters.
As Barcelona is reasonably near to many parts of Europe by car, and even more by a quick flight, we consider it is the perfect location for such an event. Also, we have here the FeR miniatures support, the weather is quite friendly and the tourist offer is simply immense (lots of options for sightseeing, lodging, eating, shopping, things to do, etc…). For that reason, the seminar will be hosted in English and Spanish, as our aim is to open it for a European audience.
The method of instruction will be personal enough to adapt to anyone’s level, but we recommend that you at least know the basics about acrylic paints and figure painting. We count on both teachers and four additional assistant teachers, fluent in both Spanish and English, in order to ensure that everybody is reasonably taken care of.
The assistant teachers are the renowned painters Dani Serrano, Marc Masclans, Jaume Ortiz and Fernando Ruiz, so we think that the pupils are in good hands.
This workshop will consist of two intensive sessions over two days (a full weekend). The seminar will be centered in showing the teachers’ approach on painting a bust face with acrylics and maybe other areas if time allows. We will use two different busts, both future releases from each one of their companies.
The teachers will bring along the sample busts previously painted from Korea and will paint on another copy live, in order to demonstrate the techniques, and then will assist the pupils in turns with their own versions. Each teacher will use a different bust; one will do the teaching on Saturday and the other one will do it on Sunday. Also, we will count with the aid of video tutorials, with both English and Spanish subtitles, that will be used to help explain any possible doubt.
Included in the cost of the seminar will be both busts, the use of the sponsored paints and materials and the complimentary lunch for both days. Also, at the end of the seminar we will make available all the video tutorials used for each step.
The premises have room enough to host a small exhibition with works made by the teachers and the pupils, so you can have the chance to comment and get explaining of further techniques and doubts with in-hand examples.
Also we plan to do some other general activities in order to relax from the class hours and get the pupils to know each other in a good atmosphere of friendship and comradeship, like a pre-seminar party on Friday and a special dinner event for Saturday.
Barcelona Painting Seminar: The Koreans Strike Back
Instructors: Sang-Eon-Lee and Myeong Ha Hwang
Assistant Instructors: Dani Serrano, Marc Masclans, Jaume Ortiz and Fernando Ruiz
When: March 26th-27th, 2016 (Saturday and Sunday)
Where: Kaburi Rol & Games. Passeig de Sant Joan 11. Barcelona, Spain
Duration: 16 hours
Schedule: From 9:30 to 13:30 and from 14:00 to 18:00, with 30 minutes for lunch in the middle. We end up at 18:00 in order to make easier for some of the pupils returning home a bit earlier on Sunday, and having a bit more time to relax on Saturday.
Work Piece: a future bust release from Life Miniatures yet to be announced, and the new Major of British Cavalry in WW1 from Nuts Planet, both in 1/10 scale.
Inscription fee: 250€
Class size: 40 people
Registrations will end when seats are fully covered or the March 15th.
Send us an e-mail at chendalerenda@gmail.com to get a full detailed dossier about the seminar, with instructions for joining in and all additional information.
